This book does an excellent job of describing the three levels which the human mind processes experiences. The purpose is to design products and experiences so they are enjoyable for each for each level, visceral, behavioral, and reflective.
The visceral experience occurs at a pre-conscious level. This is where first impressions are formed dictated by appearance. The behavioral level is where the experience of use in function (does the product work), performance (how well is the function is done), and usability (does the user understand how to make the product work). These two levels experience only affect without interpretation of the feelings. The reflective level assigns interpretations to the feelings (does using this product satisfy me?).
The skydiving experience challenges us to achieve awareness of and discipline over our visceral fears so we can focus on our performance. The photo to the left shows myself and a couple friends (Ben and Barry) skydiving in Washington state. (Photo taken by another friend, Ken)
This book continues to offer great explanations of these three levels and how designs can account the needs of each level.
1 comment:
Cool pic...who took it? :)
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