When trust in relationship goes up, efficiency rises and costs are reduced. Trust refers to both intentions, actions, and competency. The Speed of Trust discusses these categories and their related actions, the observable evidence as a person or organization build or erodes a sense of trust.
The Speed of Trust is filled with tangible and memorable examples and stories. In each area is explicitly calls out each behavior that delivers a complete void of the desirable trust building behavior, such as an out-right lie. As well as the 'counterfeit behavior,' such as giving a false impression by telling part of the truth or misleading.
Another notable aspect of this book is the correlation between trust and the lower cost of doing business when business can operate with higher trust of employees and other businesses.
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