Both of these books discuss how avoiding competition by selling products that are distinct from competing products makes competition irrelevent. Positioning takes a more marketing driven approach whereas Blue Ocean Strategies presents a methodology for analysing what the characteristics are of existing products including a technique for drawing the profile. This allows us to draw a unique profile then define a product that delivers on the new profile shape.
Positioning: The Battle for Your Mind
On Amazon On Audible
Blue Ocean Strategies: How to Create Uncontested Market Space and Make Competition Irrelevant
On Amazon On Audible
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