Saturday, April 19, 2008

Review: The Dip

Rob recommended, The Dip, to me. And I have since bought and given multiple copies away. Though the subtitle of the book is "A Little Book That Teaches you When to Quit (And When To Stick)." This creates a impression that it is more about quitting than sticking. It also makes it a sensitive book to carry at work.

In reality, the book is about helping us identify different situations so we can better choose a course of action. The Dip also attempts to motivate us to try some new course of action if we are not achieving traction in our current activity. Perhaps we need to work harder or with an increased focus in get past some hurdles. Or perhaps we need to engage new techniques or people to achieve progress. And finally, we might evaluate the situation and decided that the potential gains do not justify the costs of getting past the dip.

This book is a quick and easy read and the audio book is quite enjoyable as well. Thanks Rob for the great recommendation! I have also realized that I need to check out the other books by Seth Godin (pronounced: go-din hey audio books are great for learning how to properly pronounces names)

On Amazon On Audible

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