These two books discuss recent trends in product design and marketing. More current companies understand their customers intimately, design products that appeal to these customers, and allow these customers to evangelize the products to others. More traditional companies tend to design products, sprinkle on some internet viral marketing techniques and "cool sub-culture" slang and endorsement.
Both books endorse following path of genuine customer connection, cooperative product creation, marketing, and support.
Meatball Sundae
On Amazon On Kindle On Audible
Chasing Cool
On Amazon On Kindle On Audible
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